Purpose in Action: The 4 Ps
Every leader and company has a unique voice. We help them uncover it and amplify it in times of transition. Using our 4 Ps framework, we assess their communications readiness and tailor a set of services in order to prepare them for what’s next.
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Purpose
Why a company exists and what it stands for that’s bigger than itself.
Our services
Purpose definition and alignment
Strategic narrative
Competitive positioning
Corporate messaging
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Persona
The public profile and unique voices of the CEO and leaders.
Our services
CEO persona definition
Executive platforms
Public advocacy strategy
Comms and media training
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Programs
The long-range strategy and ongoing practices that rally stakeholders.
Our services
Long-range strategic plan
Audience definition and strategy
International prioritization
Internal comms alignment
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People
Leaders and teams who are organized and ready for the next stage.
Our services
Organizational design
Team training
Leadership coaching and counsel
Agency and resource scoping
A Phased Approach
We typically work across three key phases, arranged around each client’s needs and business goals. For some, a quick tune up is enough. For others, we design their full communication strategy and organization across all phases.
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The Starting Point
An audit across the 4 Ps reveals readiness and recommendations for filling gaps. We use a combination of independent research, leadership interviews, and industry benchmarking.
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The Foundation
Together we define purpose and craft a strategic narrative, then build the communications strategy and plans to supercharge leadership’s impact and vision for the company’s next stage.
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The Long Term
A combination of team training, leadership coaching, and ongoing CEO counsel enables internal teams to deliver on the strategy and purpose for the long term and be ready for the next transition.